Privacy Policy

SELUNA (the “Company”, “we”, “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, retain and protect your personal information when you visit our website, register as a member, purchase products or contact us. This Policy is prepared with reference to the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and applicable requirements.

1. Personal Information We Collect

When you use our website or services, we may collect the following information:

• Identification information: your name and membership account details.

• Contact information: email address, telephone number, WhatsApp contact details and delivery address.

• Order and transaction information: products purchased, order history, payment status, delivery and return records.

• Enquiry information: information you provide through contact forms, email or other communication channels.

• Website usage information: IP address, browser and device information, browsing records, cookies and website interaction data.

We collect personal information only to the extent necessary for our business purposes and as permitted by applicable laws.

2. Purposes of Use

We may use your personal information for the following purposes:

• Processing and confirming orders, payments, deliveries and after-sales services.

• Creating, managing and maintaining membership accounts.

• Responding to enquiries, providing customer service and handling complaints.

• Handling returns, refunds, exchanges and other transaction-related matters.

• Sending order confirmations, shipping notifications and important service information.

• Maintaining and improving our website, products, services and shopping experience.

• Sending product updates, brand news and promotional communications where your prescribed consent has been obtained.

• Complying with applicable laws and regulatory requirements.

If we intend to use your personal data for a new purpose unrelated to the original purpose of collection, we will obtain your prescribed consent where required by applicable law.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website and shopping cart, remember your preferences, support member login, analyse website traffic and, where applicable, measure promotional performance. We may use SHOPLINE, Google Analytics or other third-party tools actually enabled on the website. You may manage or disable cookies through your browser settings; however, disabling certain cookies may affect website functionality.

4. Disclosure and Transfer of Personal Information

To complete transactions and provide our services, we may disclose or transfer personal information, where necessary, to the following categories of service providers:

• SHOPLINE and related e-commerce platform service providers.

• Banks, payment gateways and payment service providers.

• SF Express, FedEx, EMS and other logistics or delivery providers, depending on the order and destination.

• Website technology support, system maintenance, data analytics and customer communication providers.

• Government departments, regulators or law enforcement agencies entitled to receive the information under applicable law.

Some service providers may process or store information outside Hong Kong. We will take measures to protect such information as required by applicable law and reasonably practicable. We will not provide your personal data to third parties for their direct marketing purposes unless your prescribed consent has been obtained or otherwise permitted by law.

5. Data Security and Retention

We take reasonable and appropriate technical and organisational measures to protect personal data against unauthorised or accidental access, processing, erasure, loss or use. Personal data will be retained only for as long as necessary to fulfil the purposes for which it was collected, or as required for legal, accounting and business record-keeping purposes. When no longer required, we will take reasonable steps to delete or anonymise it.

6. Third-Party Websites

Our website may contain links to Instagram, Facebook or other third-party websites and social media platforms. Their collection and handling of personal data are governed by their own privacy policies. We encourage you to review those policies before using the relevant platforms.

7. Access to and Correction of Personal Data

Under the Personal Data (Privacy) Ordinance of Hong Kong, you may request access to your personal data held by us and request correction of inaccurate data. You may also request that we cease using your personal data for direct marketing. We may charge a reasonable fee for a data access request where permitted by law.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website features or legal requirements. The revised version will be published on our website, with the last updated